If you’re a small business owner, maybe you don’t even have a website yet. Do you really need a blog?

I’d say that small business owners need websites and blogs more than anyone. If you’ve tried to start a business you know how hard it can be to gain traction. You need to reach out to the maximum amount of potential customers, and having an online presence is a great way to do that. The reasons for having a website should be evident (anyone reading this blog probably already has an appreciation of what the internet means to a small business), but the reasons for having a blog may not be as immediately apparent.

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I realize that many new website owners can quickly become overwhelmed by the learning curve associated with establishing and running a new website. Add to that, new website owners are usually new business owners as well, so the information overload is already present even before they set out to start a website. To that end, [...]

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